Case Study: AC Marca
Fortunately for industrial manufacturers, Product Information Management (PIM) and Product Experience Management (PXM) solutions can help them clear their hurdles. PIM and PXM are designed to enable manufacturers to more efficiently and easily manage large product catalogs and prepare for a successful transformation to eCommerce. As a result, industrial manufacturers typically report increased conversion, reduced returns, and significantly increased marketer productivity after adopting PIM.
AC MARCA
Project Requirements
- Establish one source of truth for product information.
- Improve the quality and consistency of product data across all channels.
- Streamline the onboarding process for suppliers and data providers
- Deliver a compelling product experience to drive great customer experiences
Project Overview
We were asked to create an App in which company could work with the most modern tools to exploit its data more efficiently and accurately. At that time, they worked primarily with spreadsheets throughout the Organization, email and telephone. With multiple channels and providers to deal with, the data was distributed throughout the Organization in a decentralized manner without any version control. With all that said, a PIM solution was a MUST.
The Challenge
- Ensuring high-quality for an extensive number of items and their attributes in the database
- Sharing product information between multiple companies
- Managing content in multiple languages
- Ensuring items in the database have an ETIM Classification
- Importing data with different formats
- Reliability of a PIM solution
In general, handling a large dataset is a difficult problem. In terms of PIM solutions, it gets even harder as the number of relations and structured attributes grows exponentially.
The Approach & Solution
As a multi-tool swiss-knife that enables us for the digital transformation PIMCORE is the absolute winner. It offers many features that combined together allow the army to win the DXP challenge. If you think about it, putting DAM, PIM, MDM, and DataHub into a single tool is a very good result.
Data Management
Nowadays data is an asset for each company, from tech to manufactory. Pimcore consolidates data from multiple sources and centralizes information. The good news is that all information is in a single place and can be delivered to every other challenge without any additional efforts.
Data integration
APIs are the best kind of integration in 2019 but we have also legacy systems. Pimcore supports legacy systems with CVS export\import that can be configured by UI, boosting integration and acceptation in most of the companies. For all that’s new, API is ready, out of the box, without any surprise.
The Results
The company has committed to digital transformation, laying the foundation, getting consistent and centralized data, silo interruption, digital transformation accelerator, omnichannel enabler and data center. all in one and ready to go further more once they decide to.